iPhone 17 Expectations: Will Standard Models Finally Get ProMotion Displays?

Many iPhone users, especially those holding onto older models like the iPhone 12, are closely watching upcoming releases for significant feature upgrades. A key feature generating considerable discussion and anticipation is Apple's ProMotion display technology. For many, the inclusion of a 120Hz ProMotion display in standard iPhone models, not just the premium 'Pro' versions, will be a deciding factor in whether they choose to upgrade to the iPhone 17 or continue using their current devices.

Understanding ProMotion Technology

ProMotion refers to Apple's adaptive refresh rate technology, which allows a device's display to refresh up to 120 times per second (120Hz). This higher refresh rate results in a noticeably smoother and more fluid visual experience. Activities like scrolling through web pages, navigating apps, or playing supported video games appear significantly more responsive and seamless compared to the traditional 60Hz displays found in most standard iPhones.

Beyond the enhanced smoothness, ProMotion displays can also adapt their refresh rate downwards, to as low as 10Hz or even 1Hz for static content. This adaptive capability is crucial for battery efficiency, as it prevents the display from unnecessarily consuming power when a high refresh rate isn't needed. This combination of superior visual performance and intelligent power management makes ProMotion a highly sought-after feature.

Apple's Current Strategy and User Desires

Historically, Apple has reserved its most advanced display technologies, including ProMotion, for its higher-end 'Pro' iPhone models and some iPad Pro devices. This strategy serves to differentiate the premium lineup, providing a clear incentive for users to spend more for cutting-edge features. However, as technology advances, there's growing expectation among consumers for these features to eventually become standard across the entire product line.

For users with devices like the iPhone 12, which still offers a capable experience, the incremental upgrades in camera quality or processing power in recent standard iPhone generations might not be compelling enough to justify an expensive upgrade. A jump to a 120Hz ProMotion display, however, represents a tangible and immediately noticeable improvement in daily interaction, potentially making the iPhone 17 a more attractive proposition.

Market Impact and Consumer Behavior

The decision by Apple regarding ProMotion in the standard iPhone 17 models could significantly influence upgrade cycles. If the feature remains exclusive to 'Pro' variants, some users might delay their purchases further, waiting for a more substantial upgrade or choosing to keep their current phones for longer. Conversely, if Apple does integrate ProMotion into the base models, it could encourage a wave of upgrades from users who have been waiting for this specific enhancement.

This situation highlights a broader trend in the smartphone market, where major display advancements, alongside camera improvements and battery life, are often the primary drivers for consumers considering a new device. The visual experience is paramount for many, and a smoother display can profoundly impact how a user perceives their phone's overall performance and responsiveness.

What happens next

As the anticipated launch of the iPhone 17 approaches, industry analysts and consumers will be keenly watching for leaks and official announcements regarding its specifications. The presence or absence of a ProMotion display in the standard iPhone 17 will undoubtedly be a major talking point and a key factor in many purchasing decisions.