Display Technology Becomes Decisive Factor for Some iPhone Upgrades

User Expectations for iPhone 17 Display Technology

Many smartphone users consider several factors when deciding to upgrade their devices. For some, a key feature known as ProMotion, which offers a smoother display experience, is becoming a make-or-break element. This is particularly true for owners of older models, such as the iPhone 12, who are looking ahead to future releases like the rumored iPhone 17 series.

Currently, Apple reserves its ProMotion display technology for its 'Pro' models, leaving the standard iPhone versions with a conventional 60Hz refresh rate. This strategic differentiation means that users wanting the most fluid visual experience must opt for the more expensive, higher-end devices.

Understanding ProMotion Technology

ProMotion refers to Apple's adaptive refresh rate technology. Unlike traditional displays that refresh at a fixed rate, typically 60 times per second (60Hz), ProMotion screens can dynamically adjust their refresh rate up to 120 times per second (120Hz). This higher refresh rate results in significantly smoother scrolling, more responsive gaming, and an overall more fluid interaction with the device, especially noticeable during fast-paced content or animations.

The absence of this feature on standard iPhone models, while present on iPads and Pro iPhones, creates a clear distinction in user experience. For those accustomed to high refresh rates on other devices or who simply value visual fluidity, returning to a standard 60Hz display can feel like a downgrade, even if the new phone offers other improvements.

The Upgrade Decision for Long-Time Users

For individuals holding onto older iPhones, such as the iPhone 12, the wait for a compelling upgrade is often driven by the introduction of significant new features. While newer cameras, faster processors, and improved battery life are always welcome, the display is a constant point of interaction. Without the inclusion of ProMotion in a standard iPhone 17, some users might find the upgrade less appealing, feeling that a core enhancement to their daily interaction is still missing from the non-Pro lineup.

This sentiment highlights a growing trend where users are becoming more discerning about specific technological advancements rather than just general performance bumps. The decision to invest in a new smartphone is increasingly influenced by whether it offers a truly enhanced experience in areas that matter most to individual users.

What happens next

Apple typically announces new iPhone models annually. The company will likely continue to refine its product strategy, balancing innovation with market segmentation. Whether ProMotion technology will eventually trickle down to the standard iPhone models, potentially starting with the iPhone 17, remains to be seen. Consumer feedback and market trends could influence these future decisions, as Apple aims to maintain its competitive edge while catering to diverse customer expectations.